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Outreach Specialist- Full-time, Permanent (Subjected to Funding)

Dartmouth, Nova Scotia; work may be done from home or other remote locations. There is travel around and occasionally outside of Nova Scotia.

Nova Scotia Boatbuilders Association

Posting last updated:

June 12, 2024


The Outreach Specialist works with the Executive Director and the NSBA team to promote the industry, especially career opportunities in the industry. The Outreach Specialist works with students, job seekers, NSBA members, the public, key stakeholders, and potential customers.

Duties & Responsibilities

Note: This position requires the ability to work both independently and cooperatively, as many of the duties described interconnect with work being done by other NSBA team members.

School and Community Engagement (>50% of the time):
- Develop, coordinate, and deliver career presentations and interactive workshops for schools and other audiences around Nova Scotia and occasionally other Maritime provinces, including pre-and post-activity assessments to measure impact.
- Participate in career fairs and related events.
- Develop/maintain partnerships with other organizations involved in career awareness.
- Develop summer programming to continue community engagement between school years; this may include summer camps or partnering with groups like sailing schools.

- Note: Activities may include 3-5 day boatbuilding workshops/camps. Boatbuilding expertise is not required, but familiarity with hand and power tools is important.

General Public Relations / Communications Activities:
Support the Communications Specialist as follows:
- Help update and develop new promotional material as needed using resources in the NSBA’s multimedia asset library; key objectives include:
* Attracting new workers to the industry and highlighting industry career pathways.
* Promoting a people-centered workplace culture where employees feel physically and psychologically safe.
* Promoting and celebrating apprenticeship and trade certification.
* Promoting the industry’s lifestyle benefits.
* Ensure outreach activities are welcoming and inclusive.
* Help to represent the boatbuilding and repair industry at events including trade shows.
* Advise the Executive Director of any current or anticipated concerns.
* Assist with periodic perception/awareness testing within target audiences.

Online Communications:
- Work with other Communications team members to implement the NSBA’s Social Media Strategy, including maintaining a social media editorial / content calendar.
- Help develop engaging social media content that reflects the key NSBA objectives.
- Monitor social media, respond to simple inquiries, and escalate any controversial engagement to a senior NSBA team member as needed.
- Monitor and provide summary data reports of social media activity.

Cross-Project Support:
Support other team members on projects where appropriate, such as:
- The development of industry-specific microcredentials and the development and promotion of an Employer of Choice program.
- Help with survey data collection.

- Maintain clear records of outreach activities, including participant statistics.
- Prepare and submit activity and financial reports to the Executive Director as required.
- Keep records of expenses and provide these to the bookkeeper if needed.

Skills & Qualifications


- Clean Criminal Record and Vulnerable Sector Check
- A degree in Communications, Public Relations, Education, or a related field, or an equivalent combination of education and/or work experience; recent graduates and those early in their careers are welcome to apply;
- Experience with hand and power tools, especially tools used for woodworking;
- A good awareness of and appreciation for the lived experiences of diverse people;
- Belief in the value and importance of the boatbuilding and repair industry for Nova Scotia’s economy and heritage;
- Proficiency with Microsoft Word, Excel, PowerPoint, and G Suite including Gmail;
- Good written and verbal communication skills in English;
- Comfortable with public speaking and initiating contact with people by phone and email;
- Willing to sometimes work outside of normal working hours (see Working Conditions);
- A valid Canadian driver’s license and willingness to travel (see Working Conditions);
- Access to a vehicle for local outreach activities (local travel is compensated through mileage; rental vehicles are used for longer trips);
- Willingness to increase knowledge and skills through formal and informal training;
- Good organizational skills, including the ability to organize work so other NSBA team members can find information about a project/activity if the employee is unavailable;
- Ability to work well under pressure and manage time effectively;
- Ability to behave in a way that is ethical and aligns with NSBA values;
- A good attitude centered on working productively with others to achieve shared goals;
- Understanding of social media best practices and familiarity with social media platforms.


- A basic understanding of apprenticeship and trade certification;
- Basic digital media skills including the ability to do simple graphic design using software such as Adobe Creative Cloud, Affinity, or similar; and
- Have a space to work remotely with a reliable internet connection; a regular office space is available if preferred by the successful candidate.

Working Conditions

A significant portion of work is computer-based, but duties include travel and other activities in a variety of settings. The NSBA’s small team works closely together, virtually and in person. There is flexibility in work location and scheduling, but employees must be accessible during regular working hours. Employees are encouraged to maintain a healthy work-life balance.

Physical and Environmental Demands:

Extended periods of computer work are common. A high degree of sensory input is common in youth-oriented activities as well as other outreach activities. Exposure to noise, dust, and chemical smells is common as part of industry site visits and offering workshops or youth camps. Industry site visits may involve stairs and other structures that require good physical mobility.

Travel conditions may include long periods of driving and transporting personal luggage and supplies. Attendance at meetings of varying duration is also required. Normal working hours are 8 hours per day, 5 days per week but there is flexibility to accommodate travel schedules and personal preferences. On travel days, work may extend beyond 8 hours per day but this time is balanced with schedule adjustments or provided as time in lieu. Weekend work is rare but may be required for boat shows and conferences or other purposes.

Travel Demands:

- Travel to schools, primarily in NS, and to other sites for outreach activities;
- Some industry site visits within NS and other Maritime provinces to learn about the local boatbuilding and marine repair industry and to build relationships with NSBA members;
- Occasional travel outside Nova Scotia for activities such as boat shows and conferences.

Mental Demands:

Some projects may require working to fixed deadlines, which may cause stressful working conditions for short periods of time. This position involves coordinating outreach activities in cooperation with other NSBA team members. This position also involves interacting with various audiences and partners and it is essential that positive relationships are built and maintained.


- Salary to be determined based on qualifications
- Occasional overtime that is offset with schedule flexibility / compensatory hours
- Some overnight / multi-day travel
- Three weeks paid vacation per year with increases at specified intervals.

To Apply

Please submit your letter of application stating the skills and approach you would bring to the position and your salary expectations with your CV/Resume in strict confidence.

Only those candidates selected for an interview will be contacted.


Jan Fullerton, Executive Director
NS Boatbuilders Association
21220 – 27 Parker Street
Dartmouth, NS B2Y 4T5

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