Sandler Sales Training Workshops

Sandler Sales Training Workshops

Have you ever felt that the prospects who want buy your products have all the control and are treating you like a vendor rather than a skilled advisor?  Whether you’re selling fuel oil, marine equipment, surgical medical equipment, or custom boats, selling is a highly competitive and global environment.  The skills and systems of most buyers are often more powerful than those of the seller.  Here’s what clients tell us:

  • I’m frustrated because I don’t know how to take control of the selling process
  • I can’t grow my business only landing the “low hanging fruit”
  • I need help to proactively develop new business
  • I need the ability to craft and ask compelling questions


  • Thinking the product will sell itself
  • Preventing price objections
  • Time management and procrastination issues
  • Ineffective communication
  • Not qualifying or disqualifying the opportunity
  • Too much free consulting

… and many more.

Our clients know their products.  What they struggle with is the process of selling.  How about you?

Dates and Times:
Tuesday, March 23rd, 2010
Fisheries Museum of the Atlantic, Lunenburg, NS
12:00 pm – approximately 3:30 pm

Wednesday, March 24th, 2010
Grand Hotel, Yarmouth, NS
12:00 pm – approximately 3:30 pm

Wednesday, May 19th, 2010
Future Inns, Spruce Room, Halifax, NS
12:00 pm – approximately 3:30 pm

There will be one more Sandler Sales Training workshop.  Date and time to be determined.  Please check back for updated information.

Lunch and refreshments will be provided for registered participants.

About the instructor:

Eldon MacKeigan is a native of North Sydney, who has worked extensively in 9 provinces and 32 U.S. states over his 33 year career in business development.  Working for CHUM broadcasting, Newcap Broadcasting, CBC Television, and Seagull Pewter he has lead sales organizations to establish both domestic and export markets.  He has developed several sales teams and selling systems in his successful career and has spoken nationally and internationally at business conferences.

In 1997 Eldon started Sales Careers Canada, a private training and consulting company.  In conjunction with Mount Saint Vincent University he offered a sales development program and in 2002 Eldon obtained the rights to Sandler Training, an international business development company with operations in over 26 countries.  He has developed long-term relationships with Precision BioLogic, Trane Atlantic, Bluewave Energy and Nova Scotia Power to name a few.

The Sandler approach has lead to a five year association with Dalhousie University’s MBA program and The Norman Newman Centre for Entrepreneurship where students learn the fundamentals of business development, sales leadership and customer service.

Eldon serves on the International Sandler Advisory Council developing curriculum and policy.  Eldon’s wife, Anne is a partner in Sandler Training.  They live in Waverley and have two adult daughters.

Please register no later than Friday, March 19th!

If you wish to attend, please contact Chip or Toba.

Phone: 902.423.2378     Fax: 902.423.2379   Chip’s cell: 902.401.2442

Click here to return to the Nova Scotia Boatbuilders Association’s Training page.